ShowBehindCooking
the platethe pan★ QRNEC Winner 2026Formerly Learnify
Every app shows the win
We show what's behind it.
The journey-based social network for Arab youth. Post the process · the failed tries, the rewrites, the 4am almost-quits · not just the finished win. Built by youth, for youth. Live, in Arabic.
Free to join · iOS · Web · Android soon
Behind
FFront
Farah
@farah.paints · 3h
Finished it.
Three weeks. Worth every hour.
2,48196340Day 21
Tap the post to peel itDrag the post to peel it
6,000+
users
47%
daily retention
5
awards won
Arabic
first, always
PEEL IT
Scroll topeel the coveroff.
Every Show post wears a polished cover. Underneath is the notebook page · the drafts, the rejections, the 4am almost-quits. One gesture flips the story.
The truth ↓Page 1 / 47
What it actually
took.
- →47 drafts before this one
- →3 pitches rejected
- →quit this idea twice→ kept going
- →Launch pushed back twice
- →12 coffees · 2 all-nighters ☕
“Started over a hundred times. Nearly killed it. Worth it.”
· Behind, page 47
May 26 · 2026
The cover
Every win looks easy.
Behindit · the cover1.2K peeled
Peel
03 · Who we are
We're not a tech company. We're youth building for youth.
A team in our twenties, in Amman, building the space we needed and never had · where you share the journey behind every win, not just the win.
How we got here
2023
Learnify
We started out teaching skills online. Courses, sessions, the usual playbook.
What we saw
The gap
Everyone posted the certificate, nobody posted the 4am almost-quit. So people learned alone, and quietly stopped.
Today
Behindit
We rebuilt it as a journey-based social network. Not the win · the road to it, shared as it happens.
Built by Arab youth
We are the audience. Same age, same city, same feeds we got tired of. Nobody had to explain the problem to us.
The journey is the point
Behindit is journey-based by design. Every post carries the process underneath it, so progress · not polish · is what gets seen.
Amman, then the region
Arabic-first from day one, built in Jordan, for a generation the big platforms were never designed around.
Every craft has a behind
The post is the plate. Behind it is the pan.
Five things people actually made. Peel any one of them to see what making it really looked like.
ShowBehind
ShowBehindCrochet
the pilethe hook
ShowBehindPuzzles
the picturethe pieces
ShowBehindCeramics
the shelfthe clay
ShowBehindInterior design
the drawingthe ruler05 · The Problem
Every platform was built for someone else.
Five things every existing feed gets wrong for young people building something. We crossed off all five.
Scattered communities
WhatsApp groups and random servers, never built for people building out loud. Everything worth keeping gets lost in a scroll.
So we built
One home, in Arabic · communities built in, not bolted on.
No room for process
Every feed rewards the finished, polished outcome. The messy middle has nowhere to go, so nobody posts it.
So we built
The Peel · every post carries its raw process underneath.
Skills stay theoretical
Tutorials in, nothing out. Practice has no audience, so it never actually happens.
So we built
Process posts give practice an audience, and a reason to ship.
Builders quit silently
No accountability, no loop, no one noticing they stopped. So they just stop.
So we built
Streaks, XP and check-ins mean someone notices when you go quiet.
Nothing in Arabic
The big platforms are English-first and culturally distant from Arab Gen Z.
So we built
Arabic-first from day one, built in Amman for the region.
When the work is invisible, motivation collapses.
Builders quit · quietly · because no one was ever watching the middle.
06 · The System
Not features. One system.
Three layers that feed each other. Most apps ship one and call it a product · the loop between them is the whole point.
Broadcast
one-to-many
Live streaming, Reels, Stories soon · where creators perform in real time.
Live streamingMonetizationReal-time
Live streams happening now
Conversation
many-to-many
Discord-style communities, DMs · where belonging lives and switching costs are built.
CommunitiesDirect messagesGroup chats
Where belonging actually forms
Feed
discovery
Posts with flairs, the Behind Reveal · surfaces everything and ties the three layers together.
The PeelFlairsDiscovery
Every post carries its journey
One stack. One loop.
BroadcastConversationFeedback to the top
Broadcast feeds Conversation. Conversation feeds the Feed. The Feed surfaces both · and sends people back to the stream.
XP
every post earns
Streaks
showing up counts
Leaderboard
consistency ranks
Consistency, scored. Being real, rewarded.
07 · Flairs
Five flairs. Two kinds of post.
Creation posts are peelable and earn the most. Conversation posts stay light.
Creation
Show
SignatureGesture: Peel
A polished front, the raw Behind underneath. The truth is one swipe away.
Process
Gesture: Cheer
'X waiting for you.' The loop closes when you post the outcome.
Conversation
Ask
A question or feedback request · answered, with a 'this helped' mark.
Discuss
Opinions, debate, trends · a poll and a comment thread.
Connect
Finding people · the poster picks the action: DM me, join the group, study buddy.
08 · The Market
The market is already here.
Behindit plays in one of the largest, fastest-growing markets in the world.
5.4B
social users worldwide
0M+
social users in MEA
1.8M
Jordan Gen Z
$0B
market by 2030
26.2% CAGR
$0B
regional segment by 2030
24.7% CAGR
Target market
Go-to-market: Jordan first then the wider GCC.
Primary audience: Gen Z, ages 16–28.
Highest social-media burnout rate globally.
~2 billion Gen Z users worldwide across existing platforms.
MEA: 280M+ users, highest growth in the world at 24.7% CAGR by 2030.
Sources · DataReportal 2025 · Grand View Research · Jordan Dept. of Statistics
09 · Why Behindit
Why Behindit wins.
Every existing platform was built for someone else. None combine builder-first communities, in-progress sharing, live streaming, gamification, an Arabic-first experience, and native Gen Z culture in one place. Behindit does.
swipe →
| Platform | Communities | In-Progress | Live | Gamified | Arabic-First | Gen Z |
|---|---|---|---|---|---|---|
| ● | – | ○ | – | – | ◐ | |
| ○ | – | ○ | – | – | – | |
| Twitch | – | ◐ | ● | ○ | – | ● |
| YouTube | – | – | ● | – | ○ | ◐ |
| Discord | ◐ | ○ | ◐ | – | – | ● |
| Behindit | ● | ● | ● | ● | ● | ● |
● Strong◐ Partial○ Weak– Missing
Maximize value per minute
Every feature is built to give you something worth your time, not just more time on screen.
Intentional design
A product shaped around mental health, rewarding real connection and process over comparison and doom-scrolling.
Realness by design
The peel turns the polished front into a doorway to the real story. Honesty is built into the format.
10 · Business Model
Free to join. Pay to monetize.
Behindit is freemium: free to use, with full feature access. Revenue comes from creators and audiences who choose to go further.
Membership
$10/mo
A Behindit membership unlocks more features and lower platform percentages.
Creator subscriptions
15%
Behindit takes 15% when users subscribe to a creator for $4.99/mo: private live sessions, sub-chat, and more.
Donations
35%
A 35% commission on donations from users to content creators.
11 · Traction
Real product. Real users.
Live since March 2026. 6,000 young people showed up · and nearly half of them come back every single day.
0+
users
0%
daily retention
$0K
in credits & support
0
awards won
Backed by
Nvidia·
AWS·
Google for Startups·
Orange Corners·
iPARK·
PostHog·
Intercom·
UJIEC·
Nvidia·
AWS·
Google for Startups·
Orange Corners·
iPARK·
PostHog·
Intercom·
UJIEC·
Nvidia·
AWS·
Google for Startups·
Orange Corners·
iPARK·
PostHog·
Intercom·
UJIEC·
Recognized at
★ Winner·2026
Queen Rania National Entrepreneurship Competition
Jordan's top entrepreneurship prize.
IEEE Pitchinno 2025
CABSAT Dubai 2025
UJIEC 2025 (3rd place)
Innovation Village 2025 (top innovative project)
12 · Backers
Backed & supported by.
Up to $500K in cash and credits from leading technology companies, and incubated by top regional programs. Zero paid advertising.
Technology partners & credits
AWS
Cloudflare
Google
NVIDIA
PostHog
Intercom
Incubation & recognition
UJIEC
iPark
Orange Corners
$0K+
in cash & credits secured, with zero paid advertising
13 · The Team
The team behind it.
A young team in Amman, Jordan · building for people our own age.
Zaid Dweiri
Founder & CEO
Farah Hawamdeh
Head of Marketing & Design
Hazem Alazab
Administrative Manager
Lara Najem
Business Development Manager
Amman · Jordan
14 · Community
The team building it.
Dinners, flights, late nights, big-stage moments. We post our own behind too · this is what it actually looks like from the inside.
Behind
Team dinner
Amman · the night after launch
Behind
Off to the AI World Finals
2025 · global competition
Behind
Working it out
HQ · daily standup
Behind
University challenge
Zaid & Lara · UJIEC 2025
Behind
Global Innovation Village
Hazem & Zaid · top innovative project
Behind
Lara on stage
CABSAT Dubai · 2025
Built by a small team in Amman.
We post our behind too
15 · On the Horizon
AI that watches the middle.
Every other platform points AI at engagement. We point it at your process: the messy middle nobody else sees, and the exact place people quit.
01 / The Witness · your personal AI companion
Someone is always watching the middle.
Drop voice notes, screenshots, links, or half-finished work. The Witness tracks your journey across days and weeks: checking in on what you said you'd do, celebrating the small wins, keeping your streak alive, and reframing every failure as progress.
When you're ready, one tap turns all that accumulated mess into a polished post with an auto-written Behindlayer, so sharing your process costs you nothing. It's Arabic-first, and it means someone is watching at the exact moment builders usually quit: when no one else was.
Drop the mess→It watches & checks in→One tap to post
The Witness
watching · day 12
You said you'd ship the auth flow yesterday. How did it go?
Stuck on token refresh. Third rewrite today.
Three rewrites is a real story. Want me to turn today into a post?
peel
ShowDay 12
Third rewrite today.
Behind · auto-written
02 / Realness-Ranked Feed
The only feed where being real gets you seen.
Every platform ranks by engagement. Behindit ranks by the gap. AI scores how far your Behind sits from your polished front, and the feed rewards the biggest, most honest reveals, not the most likes.
Frontgap scoreBehind
the wider the gap, the higher it ranks
03 / Stage-Matched Discovery
Find your people by where you're stuck.
No follower counts, no clout. AI places everyone on a live map of stage and struggle, then surfaces what actually matters: builders stuck exactly where you are, and the people who cleared it yesterday. Discovery by struggle, anti-comparison by design.
3 builders stuck heresolved yesterday · watch the middle
How they connect
The Witnessrecords your stage & struggle →Stage-Matched Discovery
The companion you build with first quietly maps where you are and where you're stuck. That's the exact data the network runs on, so the Witness you lean on today becomes the people who find you tomorrow.
16 · The Road Ahead
The road ahead.
Where Behindit goes next.
Next 90 days
Product
Reach 25,000 active users while holding 45%+ daily retention.
Tech
Ship AI agents for smart recommendations and creator discovery.
Community
Run the Founding Streamers Program and launch cohort programs.
Beyond
Native Android app to widen reach across the region.
AI-powered feed curation: thesis-aligned discovery that surfaces real work-in-progress and connects people working on the same things.
Online and offline marketing, plus promotion from known creators in the field.
Expand from Jordan into the wider GCC.
BEHINDIT
Your turn.
Stop showing the win.
Post what's behind it.
6,000+ young people sharing the journey, live in Arabic.
iOS · Web · Android coming soon