Every app shows the
win.
We show what's
behind it.
The social network where the process is the content · the mess, the failed tries, the real story. Live, in Arabic, with the people who get it.
iOS · Web · Android soon
Scroll topeel the coveroff.
Every Show post wears a polished cover. Underneath is the notebook page · the drafts, the rejections, the 4am almost-quits. One gesture flips the story.
What it actually
took.
- →47 drafts before this one
- →3 pitches rejected
- →quit this idea twice→ kept going
- →Launch pushed back twice
- →12 coffees · 2 all-nighters ☕
“Started over a hundred times. Nearly killed it. Worth it.”
· Behind, page 47
Day 47 / Launch
We did
it.
Every platform was built for someone else.
Scattered communities
WhatsApp groups and random servers, never built for people building out loud.
No room for process
Every feed rewards the finished, polished outcome. The messy middle has nowhere to go.
Skills stay theoretical
Tutorials in, nothing out. Practice has no audience, so it never happens.
Builders quit silently
No accountability, no loop, no one noticing they stopped. So they just stop.
Nothing in Arabic
The big platforms are English-first and culturally distant from Arab Gen Z.
When the work is invisible, motivation collapses. Builders quit · quietly · because no one was ever watching the middle.
Not features. One system.
Three layers · one product
Scroll sideways to walk through the stack.
Broadcast
Live streaming, Reels, Stories soon · where creators perform in real time.
Conversation
Discord-style communities, DMs · where belonging lives and switching costs are built.
Feed
Posts with flairs, the Behind Reveal · surfaces everything and ties the three layers together.
One stack. One loop.
Broadcast feeds Conversation. Conversation feeds the Feed. The Feed surfaces both.
Five flairs. Two kinds of post.
Creation posts are peelable and earn the most. Conversation posts stay light.
Show
SignatureGesture: Peel
A polished front, the raw Behind underneath. The truth is one swipe away.
Process
Gesture: Cheer
'X waiting for you.' The loop closes when you post the outcome.
Ask
A question or feedback request · answered, with a 'this helped' mark.
Discuss
Opinions, debate, trends · a poll and a comment thread.
Connect
Finding people · the poster picks the action: DM me, join the group, study buddy.
Not every flair needs a signature gesture · and that restraint is the point.
07 · The Market
The market is already here.
Behindit plays in one of the largest, fastest-growing markets in the world.
5.4B
social users worldwide
0M+
social users in MEA
1.8M
Jordan Gen Z
$0B
market by 2030
26.2% CAGR
$0B
regional segment by 2030
24.7% CAGR
Target market
- Primary audience: Gen Z, ages 16–28.
- Highest social-media burnout rate globally.
- ~2 billion Gen Z users worldwide across existing platforms.
- MEA: 280M+ users, highest growth in the world at 24.7% CAGR by 2030.
Go-to-market: Jordan first → then the wider GCC.
Sources · DataReportal 2025 · Grand View Research · Jordan Dept. of Statistics
Why Behindit wins.
Every existing platform was built for someone else. None combine builder-first communities, in-progress sharing, live streaming, gamification, an Arabic-first experience, and native Gen Z culture in one place. Behindit does.
swipe →
| Platform | Communities | In-Progress | Live | Gamified | Arabic-First | Gen Z |
|---|---|---|---|---|---|---|
| ● | – | ○ | – | – | ◐ | |
| ○ | – | ○ | – | – | – | |
| Twitch | – | ◐ | ● | ○ | – | ● |
| YouTube | – | – | ● | – | ○ | ◐ |
| Discord | ◐ | ○ | ◐ | – | – | ● |
| Behindit | ● | ● | ● | ● | ● | ● |
Maximize value per minute
Every feature is built to give you something worth your time, not just more time on screen.
Intentional design
A product shaped around mental health, rewarding real connection and process over comparison and doom-scrolling.
Realness by design
The peel turns the polished front into a doorway to the real story. Honesty is built into the format.
Free to join. Pay to monetize.
Behindit is freemium: free to use, with full feature access. Revenue comes from creators and audiences who choose to go further.
Membership
$10/mo
A Behindit membership unlocks more features and lower platform percentages.
Creator subscriptions
15%
Behindit takes 15% when users subscribe to a creator for $4.99/mo: private live sessions, sub-chat, and more.
Donations
35%
A 35% commission on donations from users to content creators.
Real product. Real users.
Live since March 2026. People sign up, they engage · and some of them pay.
0+
live users
0+
posts
0+
live sessions
0+
communities
0+
peels
$0K
partner support
Backed by
Recognized at
Queen Rania National Entrepreneurship Competition
Jordan's top entrepreneurship prize.
IEEE Pitchinno 2025
CABSAT Dubai 2025
UJIEC 2025 (3rd place)
Innovation Village 2025 (top innovative project)
Backed & supported by.
Up to $500K in cash and credits from leading technology companies, and incubated by top regional programs. Zero paid advertising.
Technology partners & credits
Incubation & recognition
$0K+
in cash & credits secured, with zero paid advertising
The team behind it.
A focused founding team building from Amman, Jordan.
Zaid Dweiri
Founder & CEO
Farah Hawamdeh
Head of Marketing & Design
Hazem Alazab
Administrative Manager
Lara Najem
Business Development Manager
The team building it.
Dinners, flights, late nights, big-stage moments. We post our own behind too · this is what it actually looks like from the inside.
Team dinner
Amman · the night after launch
Off to the AI World Finals
2025 · global competition
Working it out
HQ · daily standup
University challenge
Zaid & Lara · UJIEC 2025
Global Innovation Village
Hazem & Zaid · top innovative project
Lara on stage
CABSAT Dubai · 2025
Built by a small team in Amman.
On the horizon · the AI layer
AI that watches the middle.
Every other platform points AI at engagement. We point it at your process: the messy middle nobody else sees, and the exact place people quit.
01 / The Witness · your personal AI companion
Someone is always watching the middle.
Drop voice notes, screenshots, links, or half-finished work. The Witness tracks your journey across days and weeks: checking in on what you said you'd do, celebrating the small wins, keeping your streak alive, and reframing every failure as progress.
When you're ready, one tap turns all that accumulated mess into a polished post with an auto-written Behindlayer, so sharing your process costs you nothing. It's Arabic-first, and it means someone is watching at the exact moment builders usually quit: when no one else was.
The Witness
watching · day 12
You said you'd ship the auth flow yesterday. How did it go?
Stuck on token refresh. Third rewrite today.
Three rewrites is a real story. Want me to turn today into a post?
02 / Realness-Ranked Feed
The only feed where being real gets you seen.
Every platform ranks by engagement. Behindit ranks by the gap. AI scores how far your Behind sits from your polished front, and the feed rewards the biggest, most honest reveals, not the most likes.
the wider the gap, the higher it ranks
03 / Stage-Matched Discovery
Find your people by where you're stuck.
No follower counts, no clout. AI places everyone on a live map of stage and struggle, then surfaces what actually matters: builders stuck exactly where you are, and the people who cleared it yesterday. Discovery by struggle, anti-comparison by design.
How they connect
The companion you build with first quietly maps where you are and where you're stuck. That's the exact data the network runs on, so the Witness you lean on today becomes the people who find you tomorrow.
The road ahead.
Where Behindit goes next.
Next 90 days
Product
Reach 2,000 active users and 25% weekly retention.
Tech
Ship AI agents for smart recommendations and creator discovery.
Community
Run the Founding Streamers Program and launch cohort programs.
Beyond
Native Android app to widen reach across the region.
AI-powered feed curation: thesis-aligned discovery that surfaces real work-in-progress and connects people working on the same things.
Online and offline marketing, plus promotion from known creators in the field.
Expand from Jordan into the wider GCC.